1. Build safety awareness. 
Avoiding accidents and keeping workers safe is essential to productivity. Digital signage offers an easy way to keep safety visual. Target your safety content to fit the audience: proper PPE and lockout/tag out on the plant floor, forklift safety and balanced loads in the warehouse and ergonomic tips and avoiding slips, trips and falls for office workers. Extend your safety message to life outside of work by providing helpful information that will keep workers and their families safe.

2. Share progress and results.
It has long been proven that “that which is measured improves”. Use digital signage to post KPIs that will keep everyone informed and drive specific behavior. While overall metrics such as sales goals are important for all to know, use screens in the plant to show production stats, in the warehouse to display supply chain data and in the call center to display call metrics. Use simple data visualization tools to make it clear, colorful and easy to understand

3. Keep everyone informed.
Alert, well-rested workers are less likely to make mistakes or have accidents. Provide helpful tips on exercise, stress reduction and healthy eating. If you run workshops or lunch-and-learns, use digital signage to promote these events. Let employees know where they can seek help for smoking cessation, addiction or depression. 

4. Recognize people and performance.
Personal and team recognition are universal motivators. Many companies have in-house initiatives around safety, but they do not promote them effectively. Increase participation and drive results by using workplace digital signage to showcase the program and recognize the winners. Bring special projects out in the open. Recognize teams for their involvement and let everyone know why it mattered to the company’s performance. Celebrate new customers and share stories of how you won their business.

5. Show the big picture.
Disengaged workers are less productive. Understanding the context of their job – why it is important, where it fits in, what impact it has on the company as a whole, gives them a greater sense of their contribution. This is particularly important among millennials. They don’t just want to be told what to do. It’s really important for them to know how they fit in to the big picture.

6. Create competition and have some fun.
Gamification in the workplace has helped to drive results by increasing competition, motivating employees and adding some fun in the process.  What are you looking to improve? Appointments in the call center, hazard reporting, and participation in a wellness challenge? Use your digital signage screens to announce the rules of the game, the goal, the time frame and the rewards. Create competition by posting rankings. Recognize top performers. Celebrate final wins and tell how it has impacted the company’s productivity. 

7. Ask for feedback.
Employees are naturally more engaged and invested when they have a voice. Soliciting feedback is also an important part of measuring employee productivity.  Use digital signage screens to announce and promote surveys. Post the results and show ongoing evidence of changes that have been made as a result of employees’ suggestions ̶  including recognizing individuals for a great contribution. Don’t wait for the annual employee survey. Do ongoing spot surveys that could be about anything from ideas on eliminating waste or saving time, where to have the employee party or what to name a new product. Add a QR code that employees can scan with their phones to complete a short survey or send an email. 

8. Create community.
When employees feel isolated or disconnected it affects morale and productivity. This is particularly common with 3rd and 4th shift workers or those in satellite offices. Use your screens to spotlight individuals or teams. Use short video clips or PowerPoints with candid shots to share what they do and what they like to do when they are not working. Don’t forget to showcase new hires. 

Don’t underestimate the power of visual communication to help drive productivity in your workforce. By implementing these best practices, you will reinforce and bring to life a culture of productivity with a workforce that is engaged, informed and motivated.

fulton hogan sample 2.jpg